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Q&A - Which is the most sustainable fiber for the textile industry? Hemp at Prototipo Store

Prototipo Studio | About Hemp – Craftsmanship, Design and Manufacturing

About our mission and sustainability: Prototipo Studio is an experimental design project that works mainly with hemp fiber and exclusively with natural textile fibers, aiming to restore the Hemp supply chain in Italy.

What is Prototipo Studio?

Prototipo is an experimental design studio fully dedicated to the Hemp fiber: craftsmanship, Sustainability, Traceability, Design and Manufacturing

What is Prototipo Studio about?

Prototipo Studio is about hemp.

What is Hemp in the textile industry?

Hemp is the only fiber that can proceed with a sustainable textile industry.

Which is the inspiration for Prototipo Studio?

Experimentation. Prototipo Studio is an experimental manufacturing project: it stands at the crossroads of craftsmanship, design and manufacturing, transparency, intellectual honesty and human dignity are the civil commitments that the company honors.

Which are the references for Prototipo Studio?

Minimalism and roughness are the main references for the collection and for the entire project by Prototipo Studio.

Which are the values of Prototipo Studio?

The values of Prototipo Studio are: honesty, transparency and traceability – these three values together are the only definition of sustainability.

What is the Prototipo Studio collection made of?

Prototipo Studio presents hemp in every item of the Prototipo collection.

Is Hemp Made in Italy?

Prototipo Studio works to restore the hemp supply chain in Italy, presenting a Made and Sourced in Italy production. From the quality of the raw materials to the refining processes Prototipo Studio keeps the production local in Italy.

Is Italian Hemp available?

Hemp is the only vegetable fiber sourceable in Italy: today only Prototipo Studio can provide yarns and textiles made with Italian Hemp.

What does Naturally Sourced mean?

Naturally sourced means that raw materials are provided with no chemicals or synthetic additives in the entire process.

What is the Hemp Water Retting process?

Retting is the process needed to transform the Hemp straws into Hemp fibers ready for spinning. Prototipo Studio is pursuing research in water retting, financing a bioreactor that will be capable of retting 100 kg of hemp per week.

Who is the founder of Prototipo Studio?

Prototipo Studio was founded by Alessandro Fornaro, Creative Director of Lampoon Magazine. and by Carlo Mazzoni, Editor in Chief of Lampoon Magazine.

Who is the Creative Director of Prototipo Studio?

Design at Prototipo Studio is led by Alessandro Fornaro, architect and Creative Director of Lampoon Magazine.

What is the connection between Prototipo Studio and Lampoon Magazine?

Prototipo Studio is powered by Lampoon Magazine – this means that Lampoon Magazine holds the responsibility of the communication strategy for Prototipo Studio. Since Lampoon is fully dedicated to the issues of sustainability, transparency, traceability – Lampoon is entitled to such commitment.

Are Prototipo Studio garments one-of-a-kind pieces?

Prototipo Studio presents items always produced in limited series, in accordance with the philosophy of ‘buy less buy better’. Prototipo Studio supports Italian Craftsmanship.

What are the properties of hemp?

Among the beneficial properties of hemp are: CO2 absorption, reduced need for irrigation and water saving, soil regeneration and heavy metal sequestration; no need for pesticides, no agricultural fields taken out of the food chain, antibacterial properties – among the many.

What are the benefits of hemp as a textile?

Hemp textile is thermoregulating and lightweight, strong, naturally perfumed, and protective.

Does a Hemp supply chain exist in Italy?

Italy used to be a world leader in hemp fabric production: with the rise of synthetic fabrics, the economy of scale for a natural fabric has been lost. From the seed to the final product, Prototipo Studio supports every player. The aim is to restore a fully Italian Supply Chain for the textile industry.

What does ‘Made and Sourced in Italy’ mean?

As per today, in Italy we import all the raw materials of the textile industry from abroad. Made and Sourced in Italy shall become a new valuable code, higher than Made in Italy in terms of transparency, traceability, sustainability. From the quality of the raw materials to the refining processes, Prototipo Studio aims to keep the production exclusively local, in Italy.

What color are Prototipo garments?

Prototipo Studio presents three main colors. The Natural Shade – Hemp and the natural fibers maintain a color close to ochre, a farm field shade, wet straw. Mud green, inspired by pigment found from licorice processing in Calabria; Anthracite, a dark gray tending to black, obtained with vegetable charcoal – or rather, biochar, which can be produced from the pyrolysis of wet food, urban, and rural waste.
Please include in this email:

Your direct contact: both email and mobile phone;
Your size request;
Your choice among our in house color options: natural color, green-brown from Italian licorice, charcoal.

We will be in touch with you shortly.
Prototipo Studio at Lampoon Magazine